Making
the Brand
Where Shadows
Wear Shape
Not Just a T-shirt
Kurawami was born to fuse graphic storytelling with wearable culture.
Each piece is a statement—where subcultures and raw design meet. Fashion merges with art in motion, living both in the everyday and the underground.
From folklore to fashion.
Shaping darkness into identity.
Where myth meets minimalism.
Web Application
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Web Application |
From store to story.
The Kurawami website was designed as the main distribution hub, combining e-commerce functionality with a brand experience rooted in Japanese folklore and dark aesthetics in a modern way.
Myth goes viral.
Social platforms expand Kurawami’s presence, turning powerful visuals and narratives into shareable moments that build community and keep the brand alive beyond the fabric.
Born from the Oni, reimagined for the streets.
ONNY is Kurawami’s first capsule collection, inspired by the fierce energy of Japanese Oni demons. The campaign translates their raw power into bold graphics, oversized silhouettes, and a modern aesthetic that turns ancient myths into wearable rebellion.
Keep exploring the campaign
